about GO4U
GO4U needed a complete redesign to fix operational bottlenecks and outdated user interfaces. Their restaurant web app was slow and clunky, leading to delays in order processing. Riders were frustrated with the mobile flow, and customers dropped off before completing orders. Revenue was stalling — and something had to change.
Reviewed on
5/5
47 Reviews
70%
+
Increase in order processing efficiency
470%
+
Revenue growth post-redesign
2
x
More daily completed deliveries
4.9
★
Average rating from users & riders
The Chalange
GO4U had a functional product, but it wasn’t scaling. The restaurant interface was hard to navigate. The rider app was inefficient. And the customer experience wasn’t optimized for speed, clarity, or delight.
They needed:
- A full redesign of the restaurant web dashboard
- A better mobile UX for both riders and users
- A streamlined order fulfillment flow
- Improved visibility into delivery progress
What did
Maesa do
We reimagined the entire product ecosystem:
- Redesigned the restaurant web dashboard for faster, intuitive order management
- Created a high-performance mobile app UI for customers and riders
- Integrated real-time order tracking and delivery status updates
- Implemented smart routing and rider assignment UX to reduce wait times
- Enhanced the payment and tipping experience for higher completion rates
The Results
- 70% increase in restaurant order processing efficiency
- 470% surge in revenue following the product relaunch
- Streamlined fulfillment processes with fewer rider delays
- Smoother experience across all devices: web, iOS, and Android
- Happier users and riders and fewer support tickets
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